Who can hold high the banner of national cosmetic brands-.docVIP

 PAGE \* MERGEFORMAT 27 Who can hold high the banner of national cosmetic brands? The author’s note: As we all know, in recent years prices of raw materials, transportation costs, advertising costs, management costs of the sharp rise and the entire industry, excessive competition makes the whole industry is facing tremendous pressure day of ... ... from the sales situation in 2005 was Procter amp;amp; Gamble, Unilever, L’Oreal, Avon and other international giants surrounded daily chemical enterprises in China, with ‘Day Break’ word to describe the point should be not be overstated. Local daily chemical enterprise in the face ‘House of Flying Daggers’ days, we can not help but ask: how they jump out of ‘encirclement of foreign investment’, and how to fight one of their own under the sky? And who have capacity to hold high the banner of national cosmetic brands? Find national cosmetic brands ‘those who carry the flag’ In August 1988, history will not forget! Procter amp;amp; Gamble came to China in order to ‘be able to go to dandruff’ and Head amp;amp; Shoulders shampoo, and its high-quality image, innovative packaging and domestic unprecedented overwhelming style advertising campaign quickly seized the hearts of consumers. Since then, foreign cosmetics brand in China one after another ‘siege swept pool’! Passage of time, after 18 years, foreign giants have long days of sitting on the market for half of China Day. With China’s accession to WTO, the ‘market opening’ commitment to the implementation of the impact of globalization has become increasingly evident, along with the international giants in the Chinese market is more large-scale row of soldiers, layout, one can expect a large number of local daily chemical brands How far can go? According to statistics, China now has more than 4,000 daily chemical industry, about 20000 cosmetic brands (one company brand is more than cosmetic characteristics of the enterprises in China), but to reach annual sales of mo