Linguistic features of publicity and its Chinese-English Translation Strategies.docVIP

 PAGE \* MERGEFORMAT 23 Linguistic features of publicity and its Chinese-English Translation Strategies Abstract: The publicity language has its own language features, that is clear, concise language, with indicative, suggestive, restrictive and mandatory, with static and dynamic distinction. According to Peter Newmark’s translation theory to analyze the characteristics of publicity language, translated the rationale for communicative translation method. Will be publicized in Chinese language translated into English, the use of the strategy is divided into cross-cultural communication strategies, contextual analysis strategies, user-friendly strategies and concise strategy. Keywords:: publicity language; Chinese-English translation; translation; grounds; Strategy Publicity language is a special kind of style, it has been involved in every aspect of our lives and permeate every corner of society, such as street signs, shop signs, advertising language, warnings, propaganda slogans and so on. It can be seen everywhere in our lives, “carefully sliding Caution, Wet Floor”, “Box Office Ticket Office”, “China Central Television CCTV” and so on. Words were different types of publicity can serve to regulate people’s social behavior, and adjusting relationships, improve productivity, deter criminals and passion inspirational role. Therefore, brief language, some scholars will be publicized as: “that is to let the public see the text in the public language. English-language corresponding to say, ‘public signs”‘; HJ ( ‘there are scholars is defined as: “It is the A common special style in a public place, or only a handful of words, or simple easy solution icon or icons and text intended to use either to express their audience to a request or a cause for some sort of attention. [2】 (with I believe that Mr. Lv Hefa language of publicity that a more comprehensive overview of its contents, nature and characteristics, it is: “open and face the public, no