“微博营销”中的不正当竞争行为的法律规制.pdfVIP

中 文 摘 要 本文通过论述微博营销的现状，表述了微博营销中出现的种种不正当竞争行 为：如，微博用户名抢注，超链接，以及关键字技术，说明了在我国目前的反不 正当竞争法对于微博营销的相关规定存在缺陷和真空地带，这些 微博营销中存 在的不正当竞争行为如果不能够通过合理合法的手段进行规制，势必影响社会主 义市场经济秩序，给经营者和消费者带来巨大危害，所以，制定关于微博营销中 的反不正当竞争的法律条文刻不容缓。之后通过微博营销中出现的不正当竞争的 表现形式，及其特征是我国反不正当竞争法当前的法律规定存在问题使得的，通 过完善反不正当竞争法立法可以有效的控制微博营销中的不正当竞争行为。在本 文的最后一部分，笔者通过对国外先进立法的借鉴，对如何修改完善我国现行《反 不正当竞争法》，建立健全竞争法体系，以及提高规制微博营销中不正当竞争行 为的司法与执法水平做出了一些构想。 关键词：反不正当竞争法 微博营销 立法 监管 II 万方数据 Abstract This paper discusses microblogging marketing of the status quo, expressed microblogging marketing various acts of unfair competition: microblogging user name cybersquatting, hyperlinks, and keyword, in our current Anti-Unfair Competition microblogging marketing flawed and vacuum, these microblogging marketing acts of unfair competition if the regulation can not be reasonable and lawful means, is bound to affect the order of the socialist market economy, to the operators.and bring great harm to consumers, so it is imperative to develop the legal provisions of the anti-Unfair Competition microblogging marketing. After manifestations through the the microblogging marketing of unfair competition, and its characteristics is a problem caused by the current law of Chinas Anti-Unfair Competition Law, effective control through the improvement of the Anti-Unfair Competition Law legislation microblogging marketing acts of unfair competition. In the last part of thi