管理学斯蒂芬P罗宾斯课程课件chapter8.pptVIP

Chapter 8 Strategic management What is strategic management Strategic management is that set of managerial decisions and actions that determines the long-run performance of an organization. Strategic management process Step 1:identifying the organization’s current mission,objectives and strategies Step 2: external analysis,finding opportunities and threats Step3: internal analysis,finding strengths and weakness SWOT analysis Core competencies 某炼油厂是我国最大的炼油厂之一，至今已有50多年的历史，目前已成为具有730万吨/年原油加工能力，能生产120多种石油化工产品的燃料-润滑油-化工原料型的综合性炼油厂。该厂有6种产品获国家金质奖，6种产品获国家银质将，48种产品获114项优质产品证书，1989年获国家质量管理奖，1995年8月通过国际GB