Movies and TV Influence Tobacco Use in India Findings from a National Survey 英文参考文献.docVIP

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Movies and TV Influence Tobacco Use in India Findings from a National Survey 英文参考文献.doc

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MoviesandTVInfluenceTobaccoUseinIndia:Findings fromaNationalSurvey K.Viswanath1,2*,LelandK.Ackerson3,GlorianSorensen1,2,PrakashC.Gupta4 1DepartmentofSociety,HumanDevelopment,andHealth,HarvardSchoolofPublicHealth,Boston,Massachusetts,UnitedStatesofAmerica,2CenterforCommunity- Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America, 3Department of Community Health and Sustainability, University of MassachusettsLowell,Lowell,Massachusetts,UnitedStatesofAmerica,4Healis-SekhsariaInstituteforPublicHealth,NaviMumbai,India Abstract Background: Exposure to mass media may impact theuse of tobacco,a major source ofillness and death in India. The objectiveistotesttheassociationofself-reportedtobaccosmokingandchewingwithfrequencyofuseoffourtypesof massmedia:newspapers,radio,television,andmovies. Methodology/PrincipalFindings:Weanalyzeddatafromasex-stratifiednationally-representative cross-sectionalsurveyof 123,768womenand74,068meninIndia.Allmodelscontrolledforwealth,education,caste,occupation,urbanicity,religion, maritalstatus,andage.Infully-adjustedmodels,monthlycinemaattendanceisassociatedwithincreasedsmokingamong women(relativerisk[RR]:1?55;95%confidenceinterval[CI]:1?04–2?31)andmen(RR:1?17;95%CI:1?12–1?23)andincreased tobacco chewing among men (RR: 1?15; 95% CI: 1?11–1?20). Daily television and radio use is associated with higher likelihoodoftobaccochewingamongmenandwomen,whiledailynewspaperuseisrelatedtolowerlikelihoodoftobacco chewingamongwomen. Conclusion/Significance:InIndia,exposuretovisualmassmediamaycontributetoincreasedtobaccoconsumptioninmen andwomen,whilenewspaperusemaysuppresstheuseoftobaccochewinginwomen.Futurestudiesshouldinvestigate therolethatdifferenttypesofmediacontentandmediaplayininfluencingotherhealthbehaviors. Citation:ViswanathK,AckersonLK,SorensenG,GuptaPC(2010)MoviesandTVInfluenceTobaccoUseinIndia:FindingsfromaNationalSurvey.PLoSONE5(6): e11365.doi:10.1371/journal.pone.0011365 Editor:AbdisalanM.Noor,KenyaMed