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From the Business English language features of Pragmatic Ability
From the Business English language features of Pragmatic Ability
[Abstract] With the rapid development of international business, business English teaching which is gaining more and more attention. This paper summarizes the three major linguistic features of English business and culture based on the propriety of this use of language skills, namely, the importance of pragmatic competence and methods.
[Keywords:] Business English linguistic features Pragmatic Competence
1, Business English language features
1. Professionalism and relevance
Business English is a professional English, so there are a large number of technical terms, these professional terms but also has targeted. Business English terms used primarily for specific business activities, including business social networking, negotiation, meetings, telephone contracts. Memorize and master these technical terms is a necessary foundation for learning business English. Business English learners or business-related professional players must master the vocabulary, with a certain degree of business knowledge in order to successfully carry out business activities.
2. Polite and solemn nature of
The fundamental purpose of language learning is to be applied to the actual work and life. Business Communication with the principle of politeness, as a communication vehicle, business English and everywhere represent the politeness principle. Politeness principle is the world’s languages have any kind of rules of language use is one of language communication in the process of a strategy. In Business English, courtesy the principles embodied in the solemn nature of the expression. The following three aspects set out with the solemn business English courtesy of a specific performance.
2.1 The use of the subjunctive mood
Subjunctive mood in English has two functions: First, expression of hypothetical propositions, the second is to express the euphemism tone. Chinese language and English, far less than the virtual m
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