On the importance of business culture in business English.docVIP

On the importance of business culture in business English Papers: Business Culture, Business English culture into differences Abstract: With China’s accession to the WTO, many foreign enterprises in China to seek opportunities for the development of Chinese enterprises are also welcomed to the world of opportunities in this environment, business English communication among enterprises have become , exchange and cooperation with each other an important bridge to learn a language at the same time, to master the business culture, a comprehensive understanding of the cultural background and social customs of the English-speaking countries, to enhance our business and cultural awareness and intercultural communicative competence, so we will be business the teaching of English culture and business in English language teaching, and enhance cross-cultural communication awareness and ability to expand our horizons, and integrated to improve the business English communication level. Since the latter half of the 20th century, business English as a branch of English for specific purposes, has been widespread concern and attention of the world business workers and development. With China’s accession to the WTO, many foreign enterprises in China will seek to develop opportunities, enterprises in China also welcomed the opportunity to the world. In this environment, business English communication among enterprises have become an important bridge of communication and mutual cooperation in learning a language at the same time, but also to to master the business culture, a comprehensive understanding of the cultural background and social customs of the English-speaking countries, in order to improve our business and cultural awareness and cross-cultural communicative competence. The definition of Business English Generally speaking, business English is the English used in business activities commonly known as Business English in Western countries. Modern Business Engl