2010年度上海高档住宅季刊.pdfVIP

research 研究报告 Q1 2010 二零一零年第一季度 Shanghai Luxury Residential 上海高档住宅 Quarterly 季刊 highlights • While the Shanghai World Expo brought good news for Shanghai’s luxury home leasing sector and its property agents during the first quarter, the sales sector did not fare quite as well, enduring its traditional low season with limited new supply. • A strong wait-and-see attitude from buyers as well as attractive short-term rental income have led to postponed projects with some individuals shifting from the sales market to the leasing market. • Driven by short-term demand, Shanghai leasable luxury homes experienced a further decrease in the vacancy rate, now down to 22 percent. Downtown serviced apartments maintained popularity, with some projects seeing a 5-10 percent improvement in both occupancy rate and rent. • The sales volume of new luxury homes saw a sharp drop of over 47 percent this quarter while sales prices stayed stable. Meanwhile, the en-bloc investment sector remained active with a number of deals concluded this quarter. Q1 2010 二零一零年第一季度 shanghai Luxury Residential 上海高档住宅 Quarterly 季刊 • The residential land market recorded a new high in land price during the first quarter. Because of this, a large drop in home prices is not expected in the next quarter. We anticipate the World Expo will continue to drive the leasing sector