试述社会责任对企业外部价值链构建的影响.pdfVIP

兰州文理学院学报〈社会科学版) 第 30 卷第 5 期 Vo l. 30 ,No. 5 2014 年 9 月 lournal of Lanzhou University of Arts and Science (Social Sciences) Sept. 2014 试述社会责任对企业外部价值链构建的影响 林 军，付玉霞 (甘肃政法学院经济管理学院，甘肃兰州 730070) E摘 要E企业社会责任是指要求企业对其利益相关者履行社会责任，从外部价值链角度来看，就是指对 供销商、消费者、政府、社区等相价值相关者的责任.外部价值链是企业价值链的重要构成，外部价值链对价 值创造有非常重要的作用，因此可以把外部价值链进行重组，即外部基础价值链和外部辅助价值链，基础价值 链的内容包括z 供应商、分销商、消费者:外部辅助价值链包括:政府、社区、资源环挠、债权人等。通过分析社 会责任对外部价值链构建的影响，目的在于强调社会责任对企业价值创造的重要性。 E关键词E 企业社会责任z 外部价值链;价值创造 E申圄分类号) F279. 23 [文献标识码】 A [文章编号】 2095-7009(2014)05-0043-04 Influence of Social Responsibility on the Construction of the Enterprise External Value Chain LlN Jun ,FU Yu-xia (School 0/ Economics and Management , Gansu Institute 0/ Political Scieηce and Law , Lanzhou 730070 , China) Abstrac:t: Corporate social responsibility refers to the requirement that the enterprise of persons related to the interests of social responsibility. From the perspective of external value chain , it refers to the phase value to suppliers , consumers , government , community and other stakeholders responsibility. The external value chain is an important form of enterprise value chain , the value chain has a very important effect on the creation of value , so we can take the extemal value chain restructuring , namely the external value chain and external value chain , the value chain foundation includes suppliers , dis tributors , consumers; external auxiliary value chain includes government , community , resources and environment , the creditor. Based on the analysis of influence on the construction of external value chain of social responsibility , the paper is to emphasize the irnportance of