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营销团队的日常管理(Daily management of marketing team)
营销团队的日常管理(Daily management of marketing team)
Daily management of marketing team
Marketing staff is an important bridge and link for enterprises to contact customers, and shoulder the glorious mission of developing customers, serving customers and publicizing enterprises. Whether can realize the effective daily management to the marketing team, is the important management topic which many enterprises face. Whether the marketing team is stable, morale is high, morale is strong, whether there is courage to challenge high goals...... These problems directly determine whether a sales enterprise can be sustained, healthy, stable and high-speed. The following is an example of an enterprise to introduce the day-to-day management of the marketing team.
Southern surveying and mapping instrument company is a development, production, sales as one of the national professional surveying and mapping instrument company, the annual sales capacity of nearly 350 million yuan. The marketing department is the largest Southern Co personnel department, the existing marketing staff, marketing director of a total of more than 300 people, is not only the Chinese instrument of Surveying and mapping industrys largest marketing team, is the worlds largest surveying instruments marketing team (surveying instrument industry narrow).
Southern Co takes provincial companies throughout the country as a unit to implement regional management of marketing teams. Since 1998 the Southern Co to take pins for marketing, has been exploring how to effectively manage the marketing team, in this respect has accumulated some experience, but also made some achievements (marketing performance the annual increase rate of not less than 30%). These experiences may be useful to some companies, so write it out and share it with you.
Daily management of the marketing team, marketing South Main Conference five aspects, six management as the basic skill to practice: management, table management, intention management, ski
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