微博营销让粉丝High起来（Micro-blog marketing let fans High up）.docVIP

微博营销让粉丝High起来（Micro-blog marketing let fans High up） In November 16, 2010, Sina announced in its first developer conference, Sina micro-blog (micro-blog: micro-blog fans thematic analysis of the participation of fan participation determines the level of experience, micro-blog fans of the brand at the same time, it also effect on brand activities have a direct impact. The participation of fans is reflected in their enthusiasm for brand activities, and also the attraction of brand activities to fans. According to the degree of participation of micro-blog fans and the behavior and motivation of fans, the types of fans in micro-blog activities can be divided into four levels: spectators, commentators, activists and spokesmen. The details are as follows: the United States Network Expert JakobNielsen had proposed a network community 90-9-1 rule, namely: 90% of users simply visit the website but never contribute content, 9% of people will occasionally participate, only 1% of the production of most of the content. Combined with the above micro-blog fans participation analysis, it is not difficult to find, from spectators to spokesmen, micro-blog activities gradually decline in the number of participants, but the quality of participation is getting higher and higher. Compared with the high degree of participation of positive elements and spokesman, the low participation of the spectators, commentator is also important, because they can spread information, brand micro-blog activities fully campaign, forming a sensation. In addition, it should be noted that the degree of participation in fans, and whether the incentive policy activities are attractive, whether fans participation motivation is sufficient and the rationality of the activities design have a lot to do with. This provides an idea for enterprises to improve the participation of micro-blog fans. Lower participation threshold to increase the fans involved in many fans actually had to have the interest and motivation o