浅论中国传统文化在广告创意中的运用（On the application of Chinese traditional culture in advertising originality）.docVIP

浅论中国传统文化在广告创意中的运用（On the application of Chinese traditional culture in advertising originality） 115 2009.08WWW.W8818.COM 2009 issue eighth Today, with the rapid development of economy, advertising is now all inclusive and smart Manufacturers in order to attract peoples attention, do everything possible to make their own characteristics After all, advertising creativity, after all, is driven by huge economic profits, so advertising creativity Advertising plays a very important role in advertising, and good advertising does not exist in our life The place is not there. It conveys passion and desire to us, and we are always exposed to advertisements The effects of good advertising are entertaining, aesthetic and profound Characteristics need creativity to penetrate slowly, advertising has originality, there is depth. A Products need to sell well, advertising in which the role is unlimited. Lets start by dividing The huge advertising strength analysis xianshengduoren. Advertising requires creativity. Theres no doubt about it, but creativity Words seem to have become a cliche in the advertising world, but what is advertising creativity? There is an exact concept. Because there is no consensus on what advertising creativity is, Therefore, it has brought obstacles to the understanding of advertising. Good advertising ideas dont come from somewhere Appearing suddenly, they already existed, existing in peoples thoughts or senses Embodied in products and services. Advertising ideas are dancing with fetters, Rather than the creative genius, it requires too many constraints and norms, if It is not a regular work that comes out at random. Advertising creativity, because Advertising is a part of advertising, and advertising is a business operation The aims and objectives of the industry are both planned and procedural, so advertising creativity is bound to be affected Bound to various conditions. Advertising creativity, understood from a dynamic point of view, is the advertising