论微电影创意与制作方法研究.doc

微电影创意与制作方法研究 【摘要】作为现代网络传播的新产物，微电影的传播有着它独特的一面，微电影不像传统电影那样篇幅很长，它是以简短的时间来叙述故事的内容。所以，微电影本身要想吸引更多的受众眼球，它必须在创意和制作方法下足够多的功夫。长久以来创新和创意一直都被众多行业提及，它们都渴望通过有价值的创新和创意来改变自身的行业命运。对于微电影行业来说，创意是其主心骨，制作是其外在补充，提升微电影创意能力和制作水平，不仅能够促进微电影行业自身发展，而且也能提升人们精神文化生活，给观众带来丰富视觉、情感体验。如今，微电影在很多情况下是做为传播者与消费者之间的一座新的桥梁与沟通方式。受众对微电影内容评判好坏是会决定其成功与否。现在，媒介传播方式的开放性与互动性塑造了受众需求的多样性与差异性。在这种多样性与差异性的影响下，会导致优胜劣汰，不符合受众需求的作品会被淘汰，因而，微电影的创意与制作方法会决定微电影质量和它以后的发展情况。通过对当下一些比较成功的微电影进行分析，尝试概括出好的微电影创意与制作方法的共性，总结我国微电影发展的创意与制作问题并提出有关对策。 【关键词】微电影 ?创意 制作 Study on Creation and Method of Micro Film 【Abstract】As a new product, the spread of micro film has its unique side.Micro film is short, unlike the traditional film.It tells a story in the short time. So,in order to attract more audiencethe creation and production methods need to be put in more time and energy. For a long time,innovation and creativity are mentioned in many industries, they are eager to change the fate of the industry though valuable and innovative ideas For micro film industry, creativity is the backbone, production is its external supplement.It’s important to improve the level of micro film creative ability and the production,.It can not only promote the development of the film industry itself and peoples spiritual and cultural life,but also bring the audience rich visual and emotional experience.Nowadays,micro film becomes a new communication bridge between consumers and communication in many cases. The success of micro movie depends on audience’s opinion of content. Now, under the influence of Media communication way which is open and interactive,audiences demands become different and various.The work which do not match audience’s need will be eliminated as the law of evolution.The creation and production method of micro film determine the quality and its future development of micro film. This article summarizes the universality of good micro film works on the creation and methord through contrast and analysis, and attempts to put forward measures to improv