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服装业的电子商务生存方式(E-commerce lifestyle apparel industry)
服装业的电子商务生存方式(E-commerce lifestyle apparel industry)
In one year and eight months, the growth of user trust VANCL thousands of times. In August 22, 2009, online shopping clothing enterprise VANCL (Eslite) aged CEO in future star ninth Chinese corporate annual meeting said so. In the tone of old age, I can hear the full pride, which stems from VANCLs impressive growth performance.
In recent years, represented by VANCL, some dont open the store, pure Internet sales of clothing brand started the beautiful style of fashion, A new force suddenly rises., excellent quality of the new clothing brand was quickly accepted by the market, especially the consumption of young people keen to network.
In addition to the new brand, some traditional clothing brands have begun to get involved in e-commerce marketing, AOKANG, Angelo, Lining and many other well-known clothing brands have been carried out in the sales network, and the performance is gratifying.
The clothing brand to carry out e-commerce marketing, will undoubtedly help clothing enterprises to further develop the market, save in store, personnel and other aspects of the cost, but the difference is obvious, the large difference between the consumer apparel industry, how to solve the network sales caused by the distribution limitation and return, customer service service and so on, are placed in front of the these enterprises.
New brands and new models
Will the sales model of clothing industry be favored by garment enterprises? If two years ago, the answer is still unknown, but now it seems that this problem seems to be question.
Up to now, a large number of clothing brand manufacturers have opened network services, hoping to borrow the Internet this brand new business model, to promote their own leaps and bounds. And more surprising things are: some subvert the traditional store channels, pure network marketing clothing brands have been in blossom in just a few years.
Open the portal, VANCL, oulainuo, Isabel, feel new cloth
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