after the era of home appliances where is the way small and medium enterprises（在家用电器的时代,是中小企业的方式）.docVIP

After the era of home appliances Where is the way small and medium enterprises According to regulations, to November 2011, Shandong, Henan, Sichuan and Qingdao this first batch of pilot provinces and one city policy of home appliances will expire end of other provinces, policy of home appliances will also be terminated at the end of next year in succession, after the appliance the coming era of the countryside. Over the past few years, the policy of home appliances of stimulation, the overall size of the domestic appliance market, while maintaining nearly 30% growth, thanks to this, to lose ground in the mainstream brands, the performance between the rapid, but also giving small brands to fully space for development and survival of fertile soil. However, all policies have a marginal effect, the line to today, home appliances sales data has been the turning point, with the effect of the weakening of the policy of home appliances, the market slowdown in capacity growth, excess capacity, industry oligopoly in 34 markets strengthen the distribution network for SMEs, the difficulties will be greater. How to adjust the direction of the development of enterprises, to avoid falling into financial difficulties, causing industry-wide thinking. Can be provided that after the way Gairuhezou SMEs mentioned, collapse or be acquired seems to be the only way out for SMEs. Is the SME really no chance it? Industry steeped in more than ten years, I humble opinion, the opportunity is still there Where are the opportunities? That establish asymmetric regional brand dominance. Chinese home appliance market as the most mature and most thorough of an industry, the opportunity for newcomers, it has been rare, small and medium enterprises on their own resources to establish a national brand at this stage is almost an impossible thing, but we it can take advantage of China’s market imbalance of regional economic development, consumer spending levels of diversity and other characteri