after the loss of two billion new strategic options（损失后的二十亿个新的战略选择）.docVIP

After the loss of two billion new strategic options Many companies have attached great importance to brand building, but still benefit poor. Why is based almost Chery Great Wall Motor rainbow night. Chery loss of two billion four years, Great Wall Motor-year profit of $ 2 billion. Differences, Chery, after four years of consecutive losses 2 billion, it is now to be implemented in a single product strategy for gold, while Great Wall Motor as early as five years ago, focusing on the product, the Harvard fight gold single product. Into affluent stage, high-quality products on the market is competitive and high quality products, and ultimately by the consumer choice is gold single product so-called ‘golden single product’, as opposed to conventional products in terms of tactical. ‘Gold single product ‘is also a business strategy, product strategy, brand strategy three strategic focus and docking. Most of the companies operating in the process, the emergence of corporate strategy, product strategy, brand strategy of the three disjointed, rigid, fuzzy and drift. When your product is not to become the first choice of customers, products, machines became burn when you ignore the core business is in the business product, will be ‘positioned’, ‘mind’, ‘communication’ and other hollow concept engage dizzy brain, and disoriented. In the course of business, most entrepreneurs know the importance of the product, they not only know this truth from consciousness, but also from the practical to do so, but the product in the enterprise business activities in the end how important do not have a very clear understanding of when entrepreneurs ignore the role of feeding the product brand, the brand has become erratic clouds, money-burning stove. What is a gold single product, in the end should be how to create gold single product, in the process of creating a single product of gold, which should follow the rules of the game, pay attention to what matters, everyone is still