analysis- how can we do micro-channel marketing（分析-我们如何做微通道营销）.docVIP

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analysis- how can we do micro-channel marketing（分析-我们如何做微通道营销）.doc

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analysis- how can we do micro-channel marketing（分析-我们如何做微通道营销）

Analysis: How can we do micro-channel marketing Free paper Download Center News: Tencent early 2011 introduced a called ‘micro-channel’ instant messaging tool, just a little less than two years of its number of users exceeded 300 million mark. Today, micro-channel mobile Internet users has become the most important tool for social contact. Since the micro-channel on-line, it gives rise to value can be said to shock-like, with the advent of micro-channel, interpersonal communication and social interaction model has been completely changed, these changes have greatly accelerated the transformation process of the marketing strategy. Especially through micro-channel users can come together in a short time a large user base (circle of friends, the brand community) is becoming the focus of social media marketing, it plays an invaluable role in the business of brand marketing. Micro-channel marketing is an enterprise or business use of micro-channel platform, by passing valuable information to the user and brand strength enhancement or products, services, sales growth of a marketing strategy. Internet + Marketing, is now a hot spot, its essence is to build a social media platform to carry out marketing activities, micro-channel marketing is one important way. In the Internet business through various channels may also be able to obtain millions, tens of millions of micro-Bo fans, but the one-way propagation characteristics of the information is still very obvious, really be able to make marketing messages into the audience psychology is unknown. With the microblogging different micro-channel forcibly push function allows information to be communicated to target audiences hundred percent, micro-channel feature is one to one, an interactive platform for private enterprises through micro-channel can be more direct and user-depth communication, which makes micro-channel marketing costs much higher than microblogging, microblogging is smaller than the propagation spe