analysis of celebrity endorsement civil liability for false advertising（名人代言虚假广告民事责任的分析）.docVIP

Analysis of celebrity endorsement Civil Liability for false advertising Abstract In this paper, the analysis of celebrity endorsement civil liability of the dispute on the basis of demonstrated celebrity false advertising, causing damage to consumers, should bear tort liability, and to further explore the principle of attribution of responsibility and commitment. The Paper Keywords Celebrity engaging in false advertising civil liability With the development of market economy, more and more businesses use celebrities to advertise to narrow the distance with consumers. Celebrity endorsement, however, sometimes beyond the boundaries of the real advertising, false advertising, resulting in adverse social impact. For celebrity false advertising, the legal point of view should be regulated by the civil liability. , Celebrity bear civil liability for false advertising dispute lt;lt; Food Safety Law gt;gt; Article 55: “social groups or other organizations, individuals in false advertising to consumers food, consumers’ legitimate rights and interests are infringed, food producers and traders jointly and severally liable.” In addition, the ongoing revision of the lt;lt; Advertising Law (Amendment SongShenGao gt;gt; has celebrity endorsement behavior included in the specification, will be jointly and severally liable. “But since lt;lt;, celebrity endorsements false advertising since the implementation of the Food Safety Law gt;gt; jointly and severally liable but has been controversial. (A resolutely oppose food endorsement joint and several liability provisions Some of the stars, if the star is to be jointly and severally liable, television, news media, national quality inspection departments jointly and severally liable. Therefore, they believe that this provision is one-sided, unfair If you want to star is responsible for it all quality inspection departments jointly and severally liable. (B liability nature of the dispute Some scholars argu