analysis of strategic management and marketing innovation（分析战略管理和营销创新）.docVIP

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analysis of strategic management and marketing innovation（分析战略管理和营销创新）.doc

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analysis of strategic management and marketing innovation（分析战略管理和营销创新）

Analysis of strategic management and marketing innovation Paper Network: Abstract: The content of marketing strategy, based on the analysis of the corporate marketing strategy management process, put forward the concept of innovative marketing strategies and innovative content and methods and measures. Paper Keywords: Marketing strategy innovation strategic management of an international marketing strategy content 1.1 The concept of marketing strategy marketing strategy, is in determining the overall strategic guidance, according to market conditions and other environment and its dynamic marketing trends, target market, select the appropriate marketing mix, and its effective implementation and control the process. 1.2 Marketing Strategy 1.2.1 from the characteristic properties on the one hand, marketing strategy can be seen as a strategic system of the whole enterprise an integral part of the marketing strategy and overall business strategy and functional strategies are subordinate to other complete system of corporate strategy the other hand, corporate marketing strategy is subordinate to the overall strategy, which is a business marketing strategy to ensure the overall implementation of the strategy and marketing activities on the development of strategic planning, marketing strategy provides the direction and content should be highly consistent with the overall strategy, and facilitate the overall implementation of the strategy. The implementation of marketing strategy should be to ensure the company’s overall strategic goals of service. 1.2.2 The relative independence. Marketing is a very strong function independence. Work, which directly face the external market environment, with its own laws of development and changes in a relatively complete market economy, regardless of their size, Among the companies in which industries, have relatively independent marketing department has a dedicated marketing staff to independently carry out various mar