from the teleological perspective of well-known automotive discussion trademarks translation in the past 30 years（从目的论的角度来看的知名汽车讨论商标翻译在过去30年里）.docVIP

From the teleological perspective of well-known automotive discussion trademarks Translation in the past 30 years Abstract: Translation of the mark for the car to enter the Chinese market, foreign car plays an important role, directly related to product marketing. With the improvement of living standards of our people, growing auto market, the various international brands have a slice in the Chinese market, especially some of the cars has been widely recognized by society in analysis function based on the trademark and found that the German translation purposes On a good translation of trademark significance, therefore, this sum can be used for nearly 30 years of automotive trade mark Translation five methods: transliteration, literal translation, free translation, intended to combine sound, abbreviations. Keywords: car mark, teleology, automotive trademarks Translation I. Introduction Into the 2l century, China’s economic boom, the rise of the automobile industry in China, mostly from mainstream automotive products abroad, various brands of cars have their own unique brand name, if you want to gain a foothold in China, then the trade name of the Chinese translation is also become an inevitable trend. Second, the meaning and importance of trademarks lt;lt;Ci Haigt;gt; on the mark for the following explanation: ‘trademarks are enterprises, institutions and individual business people. Difference between the production, manufacture, processing and distribution of a selection of quality products, specifications and characteristics of the use of the logo. General use text, graphics or a combination thereof, indicate the goods, packaging, signs, advertising.’s role is to promote the trademark to ensure product quality and for consumers to purchase and maintain the reputation of the registered trademark and rights. ‘trademarks, as a company’s products different from other enterprise products, signs, progress in science and technology, global economic