how red wine into the market（红酒市场如何）.docVIP

How red wine into the market Currently wine sales channels more than the following: direct retail channels, buy, traditional dealers, stores / chains, KTV, hotels / restaurants but we can see that each channel there are such problems. Retail terminal the high cost of many small importers and brands prohibitive. And more and more the strength of the retail outlets in order to improve profitability, have increased efforts to ‘own brand’, such as Metro, which further compresses the other import brands and importers The store sales and profit margins. Sales channels is relatively simple look, but in China the ‘relationship’ as the first environment, you want to be a breakthrough really is not so easy thing. Early fairly good, can be imported along with the number of traders and products The surge in sales channels, competition has intensified. previous eye-popping 100% 2-300% or even violence have long ceased to exist once you have a good relationship with the customer to buy alcohol, she said after the XX company offer the same wine price is XXXX yuan ...... really helpless, and even end users can get the wholesale price, and that my dealer also how to live? course conditions also determine in addition to price than anyone else on the relationship more ‘hard’ the ...... The reason why is the ‘traditional’ dealers, because the vast majority of dealers from selling liquor, wine and homemade wine, even other transformed from traditional consumer goods for them, imported wine is just the addition of a You can contribute to profits in emerging items only, and these dealers apparently intense competition has long been spoiled homemade wine, talk only support more people dizzy, but the difference is the price of low-end domestic wines determine the strengths and sales can only work hard in order to win. liquors, high profit margins can certainly support more marketing costs, while imported wines very different situation in my opinion, the vast majority of wine should onl