how to manage the interaction between the promoters of the brand to discredit-(如何管理品牌的推广者之间的交互来败坏-).docVIP
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how to manage the interaction between the promoters of the brand to discredit-(如何管理品牌的推广者之间的交互来败坏-)
How to manage the interaction between the promoters of the brand to discredit?
With the constant evolution of competition in the terminal upgrade, the growing competition between brands. Competition between brands discredit each other’s sales personnel have occurred in the store often to see some of the sales staff in order to safeguard the interests of their own brands, and competitors to discredit the phenomenon of customers. This not only damages the brand and corporate image, but also to the unified management of the store had an impact, so consumers want to create a more harmonious and comfortable shopping environment for fair competition in different brands, you have the management from the sales staff start. How to implement standardized management of the promoters? Necessary pre-job training For most of the sales staff, before entering the store, most of them work skills and understanding of store management system on a blank state. More simply, like a child, waiting for adults to tell him what to do , how to do that, those who can do, those who can not do, and to their specific direction and methods, if the manufacturers can implement rigorous and standardized its pre-job training to help sales staff to develop good work habits and work ethic. So, sales staff can have the correct behavior and way of thinking, so do the pre-job training sales staff to implement standardized management of the promoters of the first step. Pre-job training should be conducted jointly by stores and manufacturers As the sales personnel of the two-way management, sales staff recruitment of staff, as manufacturers, service companies have the expertise to manage, while sales personnel in the workplace is in the supermarkets, so the sales staff must also be subject to unified management in supermarkets, must comply with the rules and regulations in the store, so pre-service training of sales personnel should have completed by the vendors and stores in the training process
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