fine resolve liquor（好解决酒）.docVIP

Fine resolve liquor After 10 years of gold experienced brutal development, in recent years, the liquor industry has entered a volatile period, although small liquor business difficult even withdraw from the market a lot of air out of the market share, but is still unable to make industry leaders and local enterprises back to the golden years of glory, described the industry to enhance the market centralization did not bring the overall capacity of the entire liquor industry is still inevitably fall into a decline, rather than the industry itself called ‘weak recovery.’ The face of industry change in the situation, a lot of wine prices began to seek change or transformation. There is a change in the organizational structure to better serve the market and serve dealers and shorten the chain; marketing model has changed to fresh wine, six walnuts, uniform and other FMCG model of learning to manufacturers control the market, control terminal to respond faster to market requirements; the layout of the electricity supplier, electricity supplier of products to share with young people’s online shopping market, occupy the commanding heights of the future; also open up the upstream and downstream chain, layout O2O, expectations last kilometer to control channels implement consumer interception; Either change, manufacturers want to communicate directly with the terminal network or direct communication with consumers is at the heart of these changes, while in the past the kind of extensive liquor industry marketing model or market operations are the major means wine prices invariably abandoned. From the effects of actual change, in addition to industry leaders to use their own brand deeply rooted in the strength of the full implementation of the maneuvers of the surgery, by constantly trying to broaden their market, the vast majority of local or regional small and medium enterprises are towards wine prices the fast digestion or fine wine in the direction of the transition