on the differentiation strategy in the use of international marketing of agricultural products（差异化策略在农产品国际营销的使用）.docVIP

On the differentiation strategy in the use of international marketing of agricultural products [Abstract] At present, China’s international marketing of agricultural products faces many challenges and tests, farm operators should strengthen the international marketing strategy, research and application, in which differentiation strategy is international marketing of agricultural products must meet the challenge of choice in the new the development of the international environment, seek the right way. agricultural products in international marketing differentiation strategy implementation modalities, including: product differentiation, brand personality, price differentiation, channel differentiation and marketing differentiation. [Paper Keywords] agricultural products, international marketing, marketing strategy, differentiation strategy The so-called differentiation strategy, is to make enterprise products, services, corporate image, a clear difference with competitors to gain a competitive advantage to the strategy’s focus is to create such a strategy approved by the customer’s unique products and services to meet the individual needs of consumers for products and cultivate customer loyalty. the use of differentiation strategy, for enhancing the international competitiveness of agricultural products, non-tariff barriers to break the international market of agricultural products of great significance. agricultural differentiation strategy implemented the following way. (A) product differentiation Product differentiation is the point to the international market is different from other countries and regions, differentiated products to meet different national or regional market, special needs, and obtain the corresponding region of the market advantage. Product differentiation advantages of business: to better meet the individual needs of consumers, has won international consumers, help to open up international markets, increase product sales, bu