分销渠道期末考试范围小结（Summary of final examination scope of distribution channels）.docVIP

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分销渠道期末考试范围小结（Summary of final examination scope of distribution channels）.doc

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分销渠道期末考试范围小结（Summary of final examination scope of distribution channels）

分销渠道期末考试范围小结（Summary of final examination scope of distribution channels） The first chapter outlines the distribution channel (a) channel flow: 1, 2, 3, the ownership of logistics flow promotion flow 4, 5, 6 business flow flow, financing flow risk 7, 8, 9 order flow payment flow and information flow (two) distribution channel service output type (Ba Kelin): 1, space 2, convenient batch size 3, or 4, waiting for delivery time management product variety (three) no gap channel organization: All departments cooperate for customer service, make the organization boundaries within the organization of each of the independent sector become blurred. The second chapter distribution channel members (a) the types of retailers: 1, 2 non store retail store retailers, 3 retail (two) the concept of agent: That does not have the ownership of the goods, only for the entruster batch to sell or purchase commodities, they perform some functions of distribution channels, and as the name of other company as principal transactions and negotiation. (three) the advantages of agents: 1, on the regional market, to avoid the risk of sale with 2 3, lower operating costs (four) the main types of agents: 1, 2, 3 manufacturing agent sales agents, purchasing agents, 4 commission business 5, import and export agents, 6 trust business (five) the choice of the form of agents: 1, and more than 2 exclusive agent, general agent and sub agent 3, commission agent and buyout agent 4, mixed agent The third chapter channel relationship (a) five channel relationship: 1, channel 2, loose symbiosis of channel relationship management channel 3, 4, 5, channel relationship and contract channel relationship (two) the symbiotic relationship channel: Co channel relationship refers to two or more companies through joint development of new market opportunities and the formation of channel relationship, and to avoid the risk by the combined use of the resource of the. (three) the establishment of symbiotic channel motivati