营销,是一种人文关爱（Marketing is a kind of humanistic care）.docVIP

营销,是一种人文关爱（Marketing is a kind of humanistic care） Suddenly, it has been fifteen years engaged in marketing, when a person so marketing for the cause of love passion of youth when I go to reason after cooling; the peak fell to a low point in the marketing business, then climb to the top from the bottom; when the number of Tongren fate and change social marketing trend of dramatic and pains; I often fall like philosophers often explore life and the world of the proposition of who is I am so depressed, miserable, from time to time asking what is the essence of marketing? The definition of marketing is very much and should be very clear. Authority such as marketing guru Philip Kotler said: marketing is through the creation of individual and collective, offering and exchanging products and value with others to obtain a social and managerial process what they need and want. (Kotler, marketing management, Ninth Edition) But I dont seem satisfied with the explanation. Kotler this marketing is determined by marketing from a material process to interpret, and I think marketing is more of a spiritual aspect of things, so the essence of marketing should be a kind of humanistic care. 1, love reflects the marketing is a commercial avenue: The first principle of human life is the existence of elegance. Excellence is quality, elegance is elegance, and this is the life state that human beings yearn for. The ultimate goal of modern economic research is actually to achieve elegant survival service. In todays market-oriented society, business awareness has become the mainstream trend of society, marketing as the mainstream form of commercial form, always interpretation of the commercial road. The content of marketing will create products through the sale of exchange and others exchange value, marketing process consists of two elements: one is the marketing sale exchange resources are relatively scarce in the society, because there is no relative scarcity on the lack of exchange value;