我国农产品品牌成长环境的SWOT分析.pdfVIP

ECONOMY 《生态经济》2010年第3期总第222期 一。。、 ECOLOGICAL 我国农产品品牌成长环境的SWO吩析 晋雪梅 (安徽财经大学商学院，安徽蚌埠233041) 摘要：随着衣业经济的不断发展和农产品市场化程度的不断提高，衣业走品牌化发展的氛围已经形成，促进农产品品 牌快速成长起来是促进现代农业发展、优化农业结构、提高农产品质量安全和竞争力、实现农业增效农民增收的重要 手段和举措。基于农产品品牌的特殊性，农产品品牌成长环境的SWOT分析是构建农产品品牌良性成长机制的前提。 关键词：农产品品牌；品牌成长；SWOT分析 文献引用：晋雪梅．我国农产品品牌成长环境的SWOT分析[J】．生态经济，2010(3)：85～87，92． 中图分类号：F304．3 文献标识码：A of ProductsinChina SWOT ontheEnvironmentofBrandGrowth Analysis Agricultural JINXuemei ofFinanceand Anhui23304 (BusinessInstitute，AnhuiUniversity 1，China) Economics，Bengbu Abstract：Withthecontinuous ofthe andthe marketizationof developmentagricultureimprovement degreeagricultural is towardsbrand the of brandisan agricultural products，agriculturemoving development．Promotingrapidgrowth for modern the structureand measurement important promotingagriculturaldevelopment，optimizingagricultural the of and inordertoincrease and improvingqualityagriculturalproductscompetitiveness agriculturalefficiencypeasant incomes．Basedonthe of brand．theSWOT ontheenvironmentofbrand specialtyagriculturalproducts analysis growth of iSa for mechanismofbrand of agriculturalproductspremisebuildinggrowth growthagriculturalproducts． words：brandof analysis Key agriculturalproducts；brandgrow