金字塔行销术（Pyramid marketing）.docVIP

金字塔行销术（Pyramid marketing） Product must have a layout of Pyramid, as usual, the product has to go, there are shocks to competitors, there are bonuses, but also promoted abstract. The key is to satisfy customer differences on product product style, color and other aspects of the differences in preferences, different elements and groups spending, in order to make the enterprise customers to maximize the product can not launch various low high school level, so as to form the product of Pyramid: 1. At the bottom of the tower, it is a product of low price and quantity; 2, at the top of the tower, is a low price, small batch of products. Like milk, canned and bagged paperback. Do the paperback abstract, tin is profit, bag is to take the amount of market share. Through the process of Pyramid marketing model, we can see the most profit rendezvous in Pyramid at the top of the bottom of the tower, but the product also has the main role, can enter the firewall invalid arresting competitors, protect the top products toyoshige profit. The form is most suitable for use in the watch and clock industry, automobile industry, credit card industry, computer industry and so on. Case: Swiss watchmakers Pyramid product portfolio The most successful case of marketing in Pyramid is the Swiss watchmaker. The Swiss watchmaker has many high-end brands: Longines, Omega, radar, Tissot, these are bonus and promotion of abstract. But it faces a blow from seiko. People are cheap and fine, how about this time? An ineffective product mix is critical. In order to protect Longines, Omega, these are the top of Pyramid radar products, then, the Swiss watchmaker opened a super low price, profitable low-end watch brand Swatch, located in Pyramid, to create a protected zone for the higher brand. From this point of view, Swatch watches Swiss clocks and builds firewall products at the bottom of Pyramid to stop competitors from entering. Its against his opponent. That Juehou Seiko cuts in the watch industry in