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顾客进店心里常规分析(Routine analysis of customer entry)
顾客进店心里常规分析(Routine analysis of customer entry)
Customers into the store is usually very short residence time, mostly just walk around for a walk, and many still reflect, no matter how hard to yourself, the processing result is still not ideal.
Status quo: unable to retain customers is a common problem in every store, and it is also a key link affecting the promotion of store sales performance.
Analysis: the customer into the store before the company will spend a great cost to attract customers into the store, from brand promotion, to store construction, like flooring, lighting, sound, windows and other store; these links are more important, is to attract customers into the store facilities.
The customer into the store after 3 minutes, if the guide based relationship between cannot with customers, customer is not willing to listen to the guide, then the next product will be less effective, or even provoke trouble for the customer,
Customer behavior description:
A, let me have a look...... B, or go around, walk around. C, silent, expressionless.
Well then:
1, why dont customers listen to the introduction of shopping guide?
2, why no matter how hard shopping guide is useless?
3, why do customers just go around the circle?
4. Why do customers always deal with us? We just look around
The answer is: there is a money relationship between the customer and the shopping guide. This relationship leads to distrust of the shopping guide, which has a layer of ice, which is an obstacle and a cold one!
As a shopping guide, if we want customers to stay and be willing to listen to our instructions, they are willing to communicate with us, they have to do: break the ice band, that is how to melt the ice band
Psychological routine analysis of customer behavior
The first to analyze the psychological status of the customer into the store, in order to facilitate us to understand customer behavior objectively, the customer into the store, will inevitably produce a certain psychological ale
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