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如何让你的产品会说话(How do you make your product speak)
如何让你的产品会说话(How do you make your product speak)
How do you make your product speak?
The product is not talking, but put the goods on the shelves while others can at a glance, jump out vividly stand head and shoulders above others, and the consumers eye and psychological communication, to find a husband, have a good home, have their own place to go; however, there are some products was lying a year or a few months quietly off the shelf, backed into a corner, then melted down or to the manufacturer as garbage.
Each manufacturer hopes his product will jump out on the shelf, and can communicate effectively with consumers, so that consumers can buy it for the first time. However, the author found that most of the manufacturers do not have in-depth and serious research and sufficient attention to the product development, so that the product has been sold to the market and has not yet become a commodity. It is even more pathetic individual boss also self appreciation, think their products are good, but consumers do not know how to appreciate it, or take responsibility for the sales department, blame the clerk hard enough, and even competitors said too much, anyway, always find a reason to explain the failure.
In fact, in order to your product in a variety of products in the stack jumped out, and consumers can effectively communicate, I think you can from the following aspects to make products speak for themselves.
First, speak with quality
Many enterprises are calling quality is the life of an enterprise, safety first, quality first.. But, really do this business is not much, a lot of enterprises are seeking, as long as money to be made, not quality, anyway, consumers are not experts, they do not distinguish the authenticity, quality is a little bit worse not much. I believe there are many bosses who hold this view.
Because of professional needs, I often around the supermarket, see a lot of brand-name products, packaging quality certification system, but in essence, its qua
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