白酒企业招商活动开展方法（Liquor enterprises, investment activities, methods of development）.docVIP

白酒企业招商活动开展方法（Liquor enterprises, investment activities, methods of development） There are similarities and differences in the investment activities between liquor enterprises and other consumer goods. For a long time, many liquor companies rely on the annual spring and autumn two rum fairs organized investment activities. With the decline of the rum, more liquor companies to merchants as a brand strategy, an organic part of marketing strategy to implement. Through the press media, liquor magazines and television media, as well as regional news conference, new products, new brand promotion meeting to achieve the purpose of three-dimensional investment. From the strategic perspective of the investment activities of liquor enterprises, the investment activities are carried out in the following procedures. The first step is the establishment of the investment plan. The investment plan includes investment organization framework, job responsibilities, investment objectives, determine the investment areas, investment options, the investment strategy, the use of investment funds, investment period, making investment advertising and publishing, examining the contents of investment object, investment implementation steps, business training, convergence and so on investment with the market introduction. 1, the organization framework of investment and the determination of post responsibility. For liquor brands nationwide investment, liquor companies should be equipped with the following aspects of talent: * investment manager 1 people, must be familiar with the liquor market, familiar with the liquor terminal operation and management of the dealers, the actual operating experience (especially investment operation), understand the planning, good management, good negotiation skills and personality charm. * area investment manager some, are responsible for the business investment area: the area manager should have certain investment experience, understand the area of market compet