高档酒成为高档的理由（Top grade wine is a good reason）.docVIP

高档酒成为高档的理由（Top grade wine is a good reason） The emergence of high-end liquor liquor industry seems to be a star, you Changba me play. Eat crab is Shuijingfang, followed by many wines, two famous or not famous OEM wine. As a result, the fierce high-end liquor investment war, channel warfare, terminal warfare broke out immediately. In the high-end liquor market is still down, Mao five Swords in the world, only one or two have the brand positioning and brand strategy system unique brand open high-end liquor market gap, make their brand into the high-end wine queue. So, what is the reason that so many so-called high-end wine can not have a strong market power? Doubt one: high-end wine? Nouveau riche? Many liquor speculators in the use of well-known enterprises brand buyout, the operation of high-grade wine. The reason is simple, do ordinary consumers, dealers can accept the liquor risk, high input, low profits; since the identity of a well-known wine, do not do high-grade, white do not do, silly. As a result, most liquor buyout brands are starting from the high-end. The design of a beautiful, expensive packaging, design a high-profile investment program, not to harm their own interests, or costly investment in the rum, high-grade wine so turned out overnight. Package for this type of high-grade wine of the most important techniques, packaging wine, packaging enterprises, brand packaging, so that ordinary people put on the emperors new clothes - the operating practices of packaged liquor brands as the last century 80s upstart, finger rings and neck hung heavy the gold necklace, the bridge of nose with trademark sunglasses. The nouveau riche had nothing but money. A lot of high-end wines have gone this way and become expensive wine - with high prices and no real value; only appearances and no connotations. A few thousand dollars a ton of wine can be changed into gold by packing So, we see, some liquor brands from the time of birth, began a continuous investment journey, m