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教你如何才能抓住有价值的客户(Teach you how to catch valuable customers)
教你如何才能抓住有价值的客户(Teach you how to catch valuable customers)
In many enterprise customer service concept, there is such a familiar words: customer is God.. In fact, the customer is not God, nor is the friend of business, and even some are hurt you. This is not alarmist, if a customer cannot create value for you, on the contrary has increased the cost of the enterprise, engulfing the profits of the business, you can put this in your customers as God or friend?
Since this part of the customer is not your God or friend, will you still regard him as God or continue to associate with him? In addition, many enterprises in the development of the early customers are eyebrows, beard grabbed, sesame and watermelon together to pick up, but then no problem, enterprise energy management of those small and miscellaneous chicken ribs customers, customers who have the scale is enough to make enterprises busy and also earn basin full earthen bowl real. For those tasteless but wasteful to discard customers, enterprises have to bear the pain, even to rival.
In other words, enterprises should implement dynamic, differentiated management of customers, and the survival of the fittest. This will not only help enterprises reduce customer costs, enhance customer profits, but also help enterprises focus their resources on the 20% key customers who can bring core benefits to the enterprise.
Customer value must be studied
Enterprise research customers, analysis of customers, not only the enterprise to customer classification management, and the survival of the fittest, or the implementation of customer incentives, customer retention and so on. Through customer analysis, we can find valuable customer groups, potential customer groups, over service customer groups and potential customer groups, which will have an important impact on customer management decisions.
Obviously, the enterprise wants the research is the customer value, carries on the customer management with the customer value as the sta
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