品牌经--别被执行错位念歪了（Brand Classics - dont be misplaced）.docVIP

品牌经--别被执行错位念歪了（Brand Classics - dont be misplaced） Brand marketing concept has been relatively widely recognized in todays Chinese market, brand positioning, brand image, brand communication has also entered the actual marketing activities, but in the market operation of the implementation level, a lot of enterprises and marketing are the brand marketing, brand effect is not ideal the power does not seem strong enough, what caused such a situation? And how to change? We might as well through the D enterprise A regional market brand marketing practice analysis, uncover the fans, find the effective way to solve the problem. First, the implementation of dislocation, read the wrong brand The L brand is D enterprise entered the A market in the first half of the regional brand sanitary ware, its subsidiary includes more than 20 kinds of products, shower, bathtub, bathroom cabinet and other five series, the product quality is better than other similar products, and the price is slightly higher than the market average, the channel is mainly composed of A within the regional market of major building materials the market and the two major building materials supermarket, the other part of the franchise. D company two years ago in the transition to brand marketing, improve brand recognition in the design at the same time, in order to clear demands of quality sanitary ware, enjoy private space will be L brand positioning in the high-end brand to meet the high level, personalized bathroom needs of the target consumer group is also locked in high-income family groups. In the early L A brand to enter the market, the enterprise through the terminal sales, television advertising and other means to gradually open the market, the formation of a certain volume, but with the passage of time and the intensification of market competition, the L brand product sales decline, sales promotion and advertising for television was reduced, increasing marketing costs also did not bring the sales pr