分销模式迎战直销模式 戴尔联想pc遭遇中国变数(Distribution model against direct sales model, DELL Lenovo PC suffered Chinese variables).docVIP
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分销模式迎战直销模式 戴尔联想pc遭遇中国变数(Distribution model against direct sales model, DELL Lenovo PC suffered Chinese variables)
分销模式迎战直销模式 戴尔联想pc遭遇中国变数(Distribution model against direct sales model, DELL Lenovo PC suffered Chinese variables)
In the eyes of the parties, the so-called DELL and Lenovo compete for the supremacy of the kingdom of PC story, is a media exaggerated virtual struggle!!! Although their heads are surrounded by a first and overlord aura, although all of the reports have pushed them to love absolutely the opposite of the competition, they still firmly believe that the other party is not in their advantages on the markets biggest rival.
Two strong against China
According to the general situation, the fight should compete in the planes are rampant, murderous There is an exchange of calls.. But in this field always referred to in the fight, but there is no direct conflict a scale with an air of importance. The performance of the two sides is not yet seem to be refined and cultured, contacts. In all the public can see the data, PC global market statistics, DELLs dominance of DELL is not often harassment of big brother HP, Lenovo ranking is not in the top five; but in the Chinese market, Lenovo has more than 30%, the market share of all competitors far behind. Although in 2003, DELL play the ultimate performance finally break the 5% threshold, but relatively Lenovo, does not seem to be an order of magnitude, but also across the middle of the two or three other manufacturers to compete.
Is this really a farce set up by the media?
PC market competition, in the technical specifications have been stylized today, high tech faded, return to the origin of the manufacturing industry, in fact the competition is not the core technology, but management and marketing skills. Less than twenty years of history of the development of DELL, with its unique direct model, all the way through, invincible, take cities and seize territory, fall by the wayside, including IBM, HP these big brother class leader. Even after the 9 - 11 economic losses, DELL, which has bucked the trend, has maintained it
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