寻找销售增长点（Looking for sales growth）.docVIP

寻找销售增长点（Looking for sales growth） As one of the most mature industries in China, the appliance market, marketing concepts, marketing methods and promotion methods continue to be introduced. Similarly, in China, the most competitive is the appliance industry! A grim fact is: product homogeneity intensified competition, price war competition to become the norm, many of the sales income of more than a billion, billions of dollars of large enterprises, now the profits are still not as good as in the past a small and medium-sized enterprises, but also a melee incident is still ongoing. And out of the era of profit, to find profit growth point, the most fundamental thing is to find sales growth! Generally speaking, sales growth can be from the following six aspects to find and extend to form six kinds of basic growth direction, they are: new products; market development; channel structure optimization; consumer guide; promotion of innovation; strengthen the marketing team, and then three aspects can also be referred to as enhanced terminal. First, the launch of new products. What we want to sell is our products. And any product will have its specific consumer groups, but also has a certain life cycle. We cant afford to get students to buy 54 inch LCD TVs, and we cant expect the 14 inch black and white TV set to be sold any more. Therefore, to achieve the promotion of sales, timely introduction of suitable new products. One can replace the outgoing old products to the consumer location, duration of stimulation, and enhance their brand loyalty to us; second is to refine the target consumer groups, for each segment of the consumer group, provide a suitable new product. Specific to the design and production of new products, can be divided into major categories, new products and major categories of new products in all grades. For example, we long *, from a single development of cleaner products, most have started, vacuum cleaners, electric kettle, electric shaver, juice machin