浅析大中型企业的分公司文化（Analysis of the branch culture of large and medium enterprises）.docVIP

浅析大中型企业的分公司文化（Analysis of the branch culture of large and medium enterprises） At present, there are many large and medium-sized enterprises are actively expanding the national market, indeed, expand the national marketing From EMKT. Com. Cn network for every enterprise is not a small temptation. These enterprises in order to better serve the local market, mostly set up sales branches or offices or liaison offices in the capital city of important or prefecture level city, (below for the convenience, collectively referred to as the company), in general, a branch of management of a province or a few cities in the market. Therefore, this article explores the culture of sales branch offices abroad. Because it is a sales company, the core task is to complete the enterprise branch to undertake the sales target, sales target and profit target, so most companies are sent right marketing as Gan branch manager, in order to realize the core task of the branch. However, through the observation of these years, the company has a lot of sales has not completed the core task of enterprise established for example, some completed sales target, but did not complete the sales target; some completed sales target, but did not complete the sales target; some completed sales target and sales target, but did not complete profit target; even some indicators are not completed; the branch management, divided in public opinion The atmosphere was foul., difficult to continue. Why does this happen? In a word, successful branches are all the same, but unsuccessful branches have different reasons.. Enterprises in summing up these each has its own reasons, often a branch of the success attributed to the human factors, market factors, enterprise factors, competitors, and so on. For example, human factors, many enterprises believe that a branch business was not successful because a branch manager, marketing, so as to save the magic company failed to replace the branch manager, marketing people, and nev