跨境电商现状分析及发展趋势探讨--以敦煌网为例.pdfVIP

摘要 在国内对外贸易总量增速放缓的情况下，跨境电商的快速发展，将成为中国对外贸 易发展的新动力。在此大背景下，有必要针对我国跨境电子 务的发展现状，总结发展 过程中存在的瓶颈和问题，并对我国跨境电子 务的未来发展趋势进行分析和研究。通 过研究我国在贸易中电子 务应用问题，有利于我们充分了解电子 务在国际贸易中的 重要地位和深远影响；有利于更加深刻的认识电子 务应用中的现实问题，以及需要引 起注意和改进的环节；有利于促进国际贸易中电子 务的发展。本文以敦煌网为例，分 析了该公司跨境电子 务平台发展的现状，指出了其阻碍因素，并在此基础上提出了具 体的解决对策，希望可以抛砖引玉，对相关领域的研究有所贡献。 关键词：跨境电商；国际贸易；现实问题 I Abstract In the case of slowdown in the total domestic foreign trade growth, the rapid development of cross-border electricity providers will become Chinas foreign trade development of new impetus. In this context, it is necessary for Chinas cross-border e- commerce development status, summed up the development process of the bottlenecks and problems, and Chinas cross-border e-commerce future development trend analysis and research. By studying the application of e-commerce in trade, it is helpful for us to fully understand the important position and profound influence of e-commerce in international trade. It is helpful to understand the practical problems in e-commerce applications and the need for attention and improvement. Link; conducive to the promotion of international trade in the development of e-commerce. This paper takes Dunhuang network as an example to analyze the current situation of the development of cross-border e-commerce platform of the company, and points out its obstacle factors. On this basis, this paper puts forward some concrete countermeasures, hoping to make a contribution to the research in related fields. Keywords ：cross-border electricity business; international trade; real problem II 目录 1绪论1 1.1研究背景及意义1 1.2研究目的1 1.3研究方法1 1.3.1文献法1 1.3.2数据分析法2 2跨境电子商务平台概述3 2.1跨境电子商务平台的定义3 2.2跨境电子商务平台的特征3 2.2.1全球性3 2.2.2无形性3 2.2.3匿名性4 2.2.4实时