A Study on the Influences of Yao Ming’s Basketball Career on Chinese College Students’ Basketball Culture.docVIP

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2017-11-10 发布于福建
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A Study on the Influences of Yao Ming’s Basketball Career on Chinese College Students’ Basketball Culture.doc

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A Study on the Influences of Yao Ming’s Basketball Career on Chinese College Students’ Basketball Culture

A Study on the Influences of Yao Ming’s Basketball Career on Chinese College Students’ Basketball Culture 　　Abstract. By adopting the methods such as documentation， questionnaires， and in-depth interview， the author has surveyed 2000 College students who have been enrolled in ten different colleges in Hubei Province. According to the research findings， Yao Ming’s professional sports career and NBA basketball culture have profound impacts on the college students’ humanity and campus basketball culture in China. Key words： Yao Ming； Basketball； College students； Basketball culture 1 Introduction Since his first break into NBA as the first overall pick in 2002， Yao Ming has soon found his own position in NBA and struggled to establish his own identity. In his professional career as a basketball player in America， Yao Ming fully deserves the honor of the NBA globalization pusher who has immeasurable promoted the popularization of basketball in China—the world’s biggest market. When it comes to what Yao Ming’s value is？ The answer that first come up to peoples mind would be his tremendous commercial value， since China is one of the worlds biggest basketball consuming markets with a large population. But coming to the culture transmission， Yao Mings value seems to be more significant. It is Yao Ming’s professional basketball career in NBA that makes more and more Chinese teenagers pay close attention to basketball， get to know basketball and be keen on basketball. Thus it is not surprised to find that Yao Mings words and behaviors have influenced the growth of a younger generation. Yao Ming， who has set a good example for the teenagers， combined the characters of diligence， modesty， wisdom and self-discipline promoted by the eastern culture and the characters of humorous， gentleman， kindness and distinction highly praised by western culture. 2 Research subjects and methods 2.1 Research subjects The 2000 research subjects were randomly selected and s