基于消费者调研的红木家具展厅软装饰研究 studies of the soft decoration of mahogany furniture exhibition room based on consumer research.pdfVIP

基于消费者调研的红木家具展厅软装饰研究 Studies of theSof tDecoration of Mahogany Furniture ExhibitionRoomBased on ConsumerResearch 1 2 1 2 ■朱吉玲 吕九芳 Zhu Jiling Lv Jiufang (1.2南京林业大学，江苏南京 210037) 摘 要：红木家具从2009年的热销到如今的销售清冷，行业正逐渐从无序竞争进入洗牌期，一方面是原材料的成本的持续上升，另一 方面是用工成本的提高，这许多红木家具企业走上转型的道路，寻求新的机会点，以求提升品牌文化价值，增加产品附加值。论文从展 厅软装饰的角度，对红木家具展厅软装饰的现状进行调研分析；然后从红木家具消费者的角度，对其进行定性分析，寻求消费者对展厅 软装饰的需求，以及红木家具消费的特殊性在展厅软装饰中的体现；最后分析总结出软装饰在红木家具展厅中的搭配要点。 关键词：软装饰；红木家具展厅；消费者 中图分类号：TS664.01 文献标识码：A 文章编号 :1006-8260(2013)06-0034-04 Abstract: From 2009 to the present ,mahogany furniture was from hot selling to deserted. The industry is gradually entering the shuffle period from the disorderly competition. Not only the rising cost of raw materials , but also increased labor costs, make many of mahogany furniture enterprises embark on the road of transition to seek new opportunities, in order to enhance the cultural value of brand and increase added value of products. The research have an analysis on the current situation of the soft decoration of mahogany furniture exhibition room from the perspective of soft decoration of exhibition room, and have a qualitative analysis to the mahogany furniture consumers, to seek their demands of soft decoration. The final analysis concluded the important points of soft decoration of mahogany furniture exhibition room. KeyWords: Soft Decoration; Mahogany Furniture Exhibition Room; Consumers 1 红木家具展厅软装饰的定义 目前所出版的书籍对软装饰的归纳有两 层具体的含义：第一种，软装饰是指相对其 它硬质材料而言的软性材料。如：窗帘、沙发 罩、床单等。第二种，指除了室内装潢中固定 的不能移动的装饰物如地板、顶棚、墙面以 及门窗等之外，包括窗帘、沙发、靠垫、壁挂、 地毯、床上用品、灯具、家具等以及装饰工艺 [1] 品、居室植物等。 红木家具展厅软装饰的范畴：相对于家 居空间的软装饰而言，红木家具展厅中软装 饰的概念范围相对比较窄，它是指展厅中，用 来提升展厅空间效果，装饰红木家具，突出红 木家具特点、改善和优化展厅环境的装饰品。 图2-1 主要包括：织物、陈设用品、日常用品、植物、 灯光、色彩等。一切被认定具有审美意义的东 ■图2-1 红木家具展厅现状 西，在红木家具展厅内都具有软装饰的使用