企业管理第3章.pptVIP

* * * * Lecture threeresources and capabilities Categories of Resources Visible resources Physical: machine, materials, HR，position（SIPG, Focus Media） Intangible：patent, brand Invisible (tacit) resources Management RD capability Coordination Discussion Resources of SHUFE Critical resources for success Perspective from industry Certain industry emphasize the importance of certain resources Pharmaceuticals, supermarket, automobile Identify the critical resources Customers: customer need, segments Competition: competitors’ resources and customers, comparative advantages Acquirement of resour