国际市场政策环境Political_Environment.pptVIP

MKTG 3002 Lec 4 2003 Teresa Davis Political Environment Structure of Government Political parties Ruling parties philosophy Communism vs Socialism etc Government policy regarding international trade and investment Sources of political risk Competing political philosophies (nationalism, socialism, communism) Competing religious groups Social unrest and disorder Vested interests of local business groups Recent/impending political independence Sources of political risk cont… Armed conflicts Internal rebellions for political power Terrorism New international alliances Political Risk Effec