时尚和数字趋势Fashion and Digital Trends.pptVIP

* * * When it comes to social media most agencies will say... youneedafacebookpageandatwitterprofile ? Brands don’t just need profiles and presences. They need a strong creative idea and a strategy that will resonate across social channels. The traditional advertising industry didn’t continue to grow and produce amazing work because they helped brands merely populate print, TV, cinema etc. They had to innovate and push creative boundaries it’s no different with social media. IKEA created a genius tool using facebook’s tagging functionality Ikea set up a profile of Gordon Gustavsson – the manager of the soon to open Malmo store. Visitors to the page were encouraged to tag different items. Once they tagged it – they got sent it for free! This spread like wildfire and was a big win for IKEA Burberry Art of the Trench trades on people’s vanity and need for social affirmation by getting trench coat wearers to upload photos of themselves in their coats. They then share their pic on facebook and telegraph it to their network What a massive gang of show-offs I say! – but what a great creative use of social media 3. Online / Offline Offline is the biggest driver of online 95% of the people everyone knows on facebook they have actually met in real life. Facebook is the most successful online expression of offline events we’re ever likely to see. As digital expands it will fragment and fewer single sites will continue to dominate but for now facebook shows how powerful online/offline can be Diesel Facebook Change-room Connect Diesel put facebook enabled screens in their changing rooms so that shoppers could take photos of themselves and upload it to their profiles. This lacked a realtime element but is a great use of online/offline that we will continue to see on the high street. CatchAChoo Jimmy Choo, a world-renowned footwear brand, is organised a real-time treasure hunt around London via?Foursquare. A pair of Jimmy Choos checked in at various locations an