区域农产品电子商务政策文本计量研究——以甘肃省为例.docVIP

区域农产品电子商务政策文本计量研究 ——以甘肃省为例 兰州财经大学甘肃商务发展研宄中心兰州财经大学 信息工程学院甘肃政法学院信息工程学院 政策支持是农产品电子商务获得成功的重要促进因素。采用内容分析法，从政策 工只和农产品电商牛.态系统维度对57份中央和甘肃省出台的农产品电商发展政 策进行分析发现，区域农产品电商发展的政策体系己经形成，既涵盖了供给侧、 环境面和需求侧等政策工具的各个方面，也涉及丫农产品电商生态系统的各个 群体，但是存在政策工具应用缺失和不足、相关政策配套措施有待加强完善、系 统性行政推进体系缺乏等问题。应着力健全与完善卄肃省农产品电子商务发展政 策，建立促进农产品电子商务发展的行政推进体系，调整完善结构和优化政策 工具，加大政策扶持和引导力度，降低政策实施门槛，积极落实各项政策，优 化完善政策体系。 关键词： 农产1电子商务;政策工只＜ 牛态系统; 基金：甘肃省科技计划资助项目“甘肃省特色农产品电子商务可持续发展研宄” （17JR5RA179） Quantitative Research on the Policy of Regional Agricultural Products E-commerce Taking Gansu Province as the Example HOU Zhen-xing LYU Yan Lanzhou University of Finance and Economics; Gansu Institute of Political Science and Law; Abstract： Policy support is the important factor in promoting the success of agricultural products e-commerce. With the help of content analysis, the authors analyze 57 policies， which introduced by the central government or Gansu province, for promoting the development of agricultural products e-commerce from such dimensions as policy instrument and the ecosystem of agricultural products e-commerce. It is found that: though the related policy system has already been formed, which covers not only policy instruments in terms of supply, environment, and demand, but also the different groups in the ecosystem, there are still some problems with this system, such as the deficiencies in the application of policy instruments, the not improved supporting countermeasures, and the lack of systematic administrative promotion. So Gansu province should perfect the related policies， establish the administrative promotion system, adjust and improve the structure, optimize the policy instrument, strengthen policy support and guidance, loosen the limitation of policy implementation, positively implement different policies, and comprehensively optimize and improve the policy system. Keyword： agricultural products; e-commerce; policy instrument; ecosystem; 引用格式:侯振兴，闾燕.区域农产品电子商务政策文本计量研宄[J].中国流通 经济，2017 (11) : 45-53. 一、引言 政策支持对于农产