[管理学]可口可乐战略管理分析.pptVIP

Tangible resources Financial resources 财务资源 Physical resources 物质资源 Organizational resources 组织资源 Financial resources In 2010, the Company generated $9.5 billion in cash from operations, up 16 percent over 2009. 2010年现金收入95亿 It returned $7.2 billion to shareowners by repurchasing（回购）$3.1 billion in Company stock and paying $4.1 billion to shareowners through dividends. 通过回购股票和发放股利返回给股东共72亿 In fact, they have increased their annual dividend payments for 49 consecutive years. 连续49年股利增长 Financial resources Trademark Coca?Cola volume increased 9 percent（9%） and Sprite volume increased 14 percent （14%）we added more than 1 billion (10亿)incremental unit cases of volume to our business in 2010. 2010年增加了十亿的销售量 Trademark Coca?Cola, accounted for nearly 400 million(4亿) unit cases of incremental volume, the largest incremental growth we have seen since 2007. 其中可口可乐带来了4亿增长 Financial resources Financial resources Financial resources In china Market share：15.5% in sparkling beverage market 9.7% in juice drink market Minute Maid Pulpy（美之源）, a juice drink that was developed just five years ago in China, grew into our 14th brand to achieve annual retail sales of more than $1 billion. （第十四个十亿品牌） Physical resources  ——product The Coca?Cola Company operates in more than 200 countries and markets more than 500 brands and 3,500 beverage products. 可口可乐公司拥有500个品牌和3500种产品 These products include sparkling and still beverages, such as waters,juices and juice drinks, teas, coffees, sports drinks and energy drinks.We have four of the world’s top four nonalcoholic sparkling beverage brands: Coca?Cola, Diet Coke, Fanta and Sprite. 世界四大非酒精饮料：可口可乐，健怡可乐，芬达和雪碧 Coca-Cola’s products Coca-Cola’s products Coca-Cola’s products Coca-Cola’s products Coca-Cola’s products Coca-Cola’s products Physical resources ——Plants Working with our nea