[经管营销]百事可乐2005 MDD Guidebook.pptVIP

2005 Shenzhen Pepsi Market Development Department深圳百事市场拓展部2005 Content 内容 Vision Mission 愿景与任务 Channel Development Strategies 渠道拓展策略 Channel Definition 渠道定义 Channel Analysis 渠道分析 Channel Strategy 渠道策略 2004 CD Calendar by LU 2004年各LU渠道发展日程 Execution Excellence 优秀执行 SWOT 强弱危机分析 People 人员 Working Process 工作流程 Communication Tools 沟通工具 Shenzhen Pepsi MDD Vision and Mission深圳百事市场拓展部的愿景和任务 Shenzhen Pepsi MDD Vision深圳百事市场拓展部的愿景 To become the best Market Development Department in PI China bottlers with core competency in developing channels and building up sales force