《国际商务沟通》课件PPT 01 Culture and Communication.ppt

Introduction (Case study) Cultural communication between Chinese students and American students by CCTV Hope Project for the Poor in an African Country Chinese Students Theme is “Silk Road” A Banner for “Money Collection” American Students Medical care program Education Program Aid for the Poor Culture and Communication The Importance of Learning about Culture Understand Culture Response to Other Cultures The Question of Change in Culture Communication and Culture The Importance of Learning about Culture Onstage and Backstage Elements of Culture Transactional Culture Culture: The Operating Environment or Windows of the Mind Onstage and Backstage Elements of Culture Onstage behavior is what people who are in contact with one another find easiest to observe and react to. It involves culturally identifiable actions such as shaking hands, bowing, or kissing upon meeting. Backstage culture is not so visible to someone unfamiliar with it. Onstage and Backstage Elements of Culture Frontstage culture - cultural information that you are willing to share with outsiders Backstage culture - cultural information concealed from outsiders Front-stage/backstage behavior Front-stage behavior is the display meant for ‘public’ consumption: witty（诙谐）, urbane（彬彬有礼的 ）, dangerous, smart, smooth, down-to-earth, intellectual, anti-intellectual. This depends on the audience, of course, and it is meant to make oneself look good. Backstage behavior is closer to the real self, less varnished, less an act… Transactional Culture Situation: “When two business people from two different cultures interact, they bring their own backgrounds with them, but they also step outside their own cultural and business environment and create a new context. This new context is called “transactional culture” Transactional Culture On the stage, interactants can respond to cultural cues and modify their own behavior, creating a transactional culture between them. Transactional cultural behavior may be transitory