(精选)实用经贸英语口译Unit 4 Business Culture and Corporate Responsibility课件.pptVIP

Unit 4 Business Culture and Corporate Responsibility Unit Objectives After studying this unit, you should understand what and how to prepare for the interpreting tasks in the long run. find ways to improve your interpreting skills and performance. master the basic words and expressions about protocol routine. know some cultural background knowledge about protocol routine. Preparing  What Is Corporate Culture? Corporate culture or organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. Preparing  --Skills Presentation Two Types of Pre-interpreting Preparation Long-term Preparation Short-term Preparation 公司形象????????????????? 公司目标???????????????? 灵活多样的经营方式??? 未来发展战略???????????? 稳定的消费群??????? 最好的性价比???????????? 融工贸于一体????? company?image company?objective?/?corporate?objective flexible?and?varied?business?operations development?strategies?for?the?future a?stable?consumer?group the?best?price?versus?performance?ratio ?to?integrate?manufacturing?and?trading?efforts Preparing  --Sentences Interpreting English to Chinese 1. Today I’ll focus on the importance of entrepreneurial culture, drawing on the lesson from a few outstanding cases. 今天我们从几个突出的案例给予我们的教训来谈一下企业文化的重要性。 2. Changing the core values, the attitudes, and the fundamental relationships of a vast organization is overwhelmingly difficult. 转变一家大型公司的核心理念、态度和基本关系及其困难。 B. Chinese to English 3. 新型的企业文化鼓励“张弛有度”的企业环境。这种张弛结合的理念是指把严格控管与最大限度的个人权利相结合从而使企业家的才能得到充分发挥，同时也避免企业文化陷入混乱。 Preparing  --Sentences Interpreting The new entrepreneurial culture encourages the “loose and tight” environment. The idea is to combine tight controls with maximum individual authority to allow entrepreneurship to flourish without the culture edging into chaos. 这种永不言败的作风是企业成功和技术创新必不可缺的。 The never-say-die approach is the essential fo