国际商务函电-1.pptVIP

English Correspondence forInternational Business Copyright by Fan Qibing I. The Structure and Layout of Business English letters 1 The Heading Location: top right Address order: small to larger one 2. Reference and Date For file and reference later Location :right under the heading 3 Inside name and address Receiver’s name and address Purpose: for files (inside address should be conformed with the envelope address) Position: Left under the heading Notes: if the receiver is a company, it should be marked with “Attention (ATTN)” for a special receiver. Richard Thomas Baldwins Ltd., 151 Gower Street London,SC7 6DY,England Attention Mr.Cave or Attention of Purchasing Manage 4. Salutation It begins at the left-hand margin covering only one line. Generally, it is written as “Dear Mr. or Dear Madam + surname”. If you don’t know the exact surname or name, you may use “Dear Sir, Dear Madam” or “Dear Sirs, Dear Ladies, Gentlemen” Position: Two lines under the receiver’s address with only one line. 5.The Subject Heading or Caption or Subject line Purpose of subject line: let the receiver know the exact basic content quickly. Type: Either capital letter or small letter Position and style: Under a line of the “salutation” with underlined marks. Initially using “Subject or Re” For example: Subject: Price of Kites or Re: Price of Kites 6. Body Position: It’s the main part of the business letter. Generally speaking, it will be written with a start from two lines under the salutation. Content: Tell the reason if you want to send this letter actively; You should refer the received letter content if you are in response. Characteristics: Formal language, appropriate mood, pretty expression, fine and simple words, for a purpose of simple and clear orientation. This will give the reader a good impression of the writer and its company as well as saving time for reading this letter. (1) I am very much pleased to inform you that.. (2) With gre