国际商务函电信函写法Unit 2 Establishing Business Relations.pptVIP

Unit 2 Establishing Business Relations Points for Attention 建立业务关系的信，通常是发信的一方在通过一定的途径得到对方公司的名称和地址，并经过初步信用调查后，向对方发出的。信的内容一般包括以下几点： 一 怎样得知对方公司的名称和地址 二 自我介绍 三 阐述写信的目的 四 表明建立业务关系的愿望并希早日回复。 获得客户名址的途径： 1. 参加交易会或博览会 2. 国内外的商会，商务参赞处或其它的商务组织。 3. 贸易伙伴的介绍 4. 代表团互访 5. 市场调查 6. 客户自我介绍 7. 通过银行 8. 广告 Letter 1: Buyer asking to establish trade relations Dear Sirs, Having obtained your name and address from Internet, we learn that you are handling the import and export of Toys. We are writing you in the hope of establishing business relations with you. It will be highly appreciated if you will send us your catalogues and quotations. If prices are in line and time of shipment is acceptable, we trust import business will be closed. Yours truly Letter 2: Buyer asking to establish trade relations Dear Sirs, We learn from the Commercial Counselors Office of your embassy in Beijing that you are an exporter of foodstuff. As a retailer specializing in canned food, we are writing to you in the hope of setting up business relations with you. From your circular we note that you are able to supple various kinds of canned food. We shall appreciate it if you will supply us with your latest price lists and illustrated catalogues. We shall buy large quantities if your goods are favorable in price and good in quality. We await your early reply. Yours Sincerely Letter 3 :sellers asking to establish trade relations Dear Sirs, We learn from China Daily of last week that you are interested in silk clothes. We introduce ourselves as a leading exporter here in the line of garments and are willing to set up (establish/enter into) business relations with you on the basis of equality and mutual benefit. Our silk clothes are made of high quality silk materials with traditional workmanship. For your reference, we are enclosing an illustrated catalogue and the latest price list. If you are interested, please send us your specific inquiry on receipt of which we will send our quotat